Authenticity in an AI world

There's a rise in the ability to make any website and any video and any image that you want as fast as you want, and this is leading to a marketing grey goo across the internet.

Advertisers will be constantly assaulting any space with bots and fake things to get their ideas and their points across.

This leads to a marketing grey goo that consumes the internet where it's hard to know who is real and who isn't -- at least in the digital space. 

This is going to make it near impossible to understand who you're speaking to and if the information that you're getting is real or some marketing spoof bot.

The solution is to be able to understand who and what is real. Marketing is going to be a joke because you'll be able to access (online) everyone all of the time at their level, language, demographic, etc.. Product reviews become pointless in an era of infinite fake reviews and fake profiles to review them. Digital agents will just be assaulting and attacking the online spaces.

Instagram and TikTok at their base layers become AI influencers selling AI sex and AI skin to the lowest common denominator viewer who can’t distinguish real from fake or doesn’t care to.

What's left?
I think that all that's left is realism.

I think that brands being able to PROVE that they are real and use real people will have value.

Markets that won't suffer from this are sports because of athletes and maybe top end celebrities that are well watched and well known. 

Authenticity becomes the biggest marketing tool for smaller brands.

What to be?
Online environments seems like they’re going to just be a lot of AI Slop/Trash in the future except where the spaces of "real" are and where real people voice real opinions and AI bots are well filtered.

I don’t know how to position Facet in that space, but there’s a way to make authenticity a tenet of the brand and app.

🎵 Strings Attached - Opia