Logos…
One of the toughest things for me is working through logo ideation. I’m not as talented as many graphic designers out there. I just didn’t have the training, and I don’t have the eye. I think that I can get by, but when I look super talented people’s portfolios, I’m humbled.
The initial logo seen in a previous post was more of a placeholder. From there I needed to evolve the style of it.
You can see the thoughts behind a few of the ones below. I was trying to highlight the journal aspect of the app as well as the “facet” aspect with the jewel undertones as well as a play on the letter F. I even played with the Morse code for “f - a - c - e - t” with dashes and dots in some of the circular logo borders.
I had a few favorites that I put in front of people that I trust more than myself with these decisions, and there were 3 that stood out. The Book Flower, the Hex Hidden F, and the Jewel. The specific versions that people liked are here.
After some review, I decided to move forward with the Hex Hidden F because of its bold presentation and its customization options. And here we are, with our hexagon with a hidden extruded F in the middle.
